May, 2022 – WVU Tech, based in Beckley, West Virginia, today announced that it has established a new athletic partnership with Nike and BSN SPORTS, the nation's largest direct marketer and distributor of sporting goods to the school and league markets and a division of Varsity Brands. Through this partnership, BSN SPORTS will serve as the official apparel and equipment provider to the WVU Tech Golden Bears Athletic Program while outfitting the university's athletes, coaches, and community members in premier Nike product selection.
 
The partnership, which extends over the next 5 years, will debut across the Golden Bears Athletic Program's 18 NAIA men's and women's teams competing within the River States Athletic Conference in the 2022-23' seasons. WVU Tech will also benefit from access to BSN SPORTS' line of custom campus branding products and expansive support teams.
 
Todd Northrop, Vice President of BSN SPORTS Collegiate Select Program, said, "Through this agreement between WVU Tech, BSN SPORTS, and Nike, our team is proud of the opportunity to support Golden Bear student athletes and staff with unparalleled access to top team gear and apparel. While our local team will stay connected to the daily needs of coaches and administrators, the WVU Tech community will benefit from BSN SPORTS' expansive resources including program branding products, our team of sport category experts and leading purchasing support teams to keep Golden Bear athletes at the top of their game.  We are proud of this partnership and welcome the opportunity put time back in the days of WVU Tech coaches, so they can continue focusing on positively impacting the lives of student athletes."

"WVU Tech and Golden Bear Athletics are excited to grow our relationship with BSN SPORTS and the Nike brand," said Kenneth Howell, Director of Athletics. "This relationship gives us the opportunity to receive the best prices with discount incentives and the creation of team shops for our individual sports.  We look forward to our ongoing partnership with BSN."

Northrop concluded, "Elite partnerships like the one we have announced today fuel our passion at BSN SPORTS and affirm our highest aspirations for our partners nationwide. With over 1,100 sales professionals servicing their communities nationwide, we are committed to elevating the experience of students and athletes and look forward to expanding premier collegiate partnership opportunities."  
 
If you would like more information regarding Collegiate Partnership opportunities with BSN SPORTS, please contact BSN SPORTS Vice President of Collegiate Select Partnerships, Todd Northrop, at tnorthrop@bsnsports.com.
 
About BSN SPORTS
Dallas-based BSN SPORTS is the leading marketer, manufacturer and distributor of sporting goods apparel and equipment. A division of Varsity Brands, BSN SPORTS markets and distributes its products to over 100,000 institutional and team sports customers in colleges and universities, middle and high schools, and recreational programs throughout the United States via catalog, e-commerce, and direct sales. Focused on providing game changing solutions through local partnerships, multi-brand selection and one-stop shopping for equipment and uniforms, BSN SPORTS' more than 3,000 employees have been helping elevate participation in team sports since 1972. For more information about BSN SPORTS please visit www.bsnsports.com.
 
About Nike, Inc.
Nike, Inc., based near Beaverton, Oregon, is the world's leading designer, marketer and distributor of authentic athletic footwear, apparel, equipment and accessories for a wide variety of sports and fitness activities. Wholly owned Nike, Inc. subsidiaries include Converse Inc., which designs, markets and distributes athletic lifestyle footwear, apparel and accessories; and Hurley International LLC, which designs, markets and distributes surf and youth lifestyle footwear, apparel and accessories. 
 
Media Contact
Lisa Bartek
BSN SPORTS Director of Communications
lbartek@varsitybrands.com
817-480-3100